BITOSSI HOME DÉCOR

The Bitossi family has a documented history dating back to the 14th century in an area just a few kilometers outside of Florence.

Throughout the centuries, members of the family have worked as kilnsmen, sculptors, painters, and, most notably, ceramicists. Their contributions to the ceramic arts industry have been impactful, particularly during the early decades of the 20th century, when they introduced unique and innovative stylistic and formal techniques. Guido Bitossi, the heir to a long dynasty and tradition, founded the Guido Bitossi Maioliche artistic manufactory in Montelupo Fiorentino in 1921. Their production is linked to tradition and classical styles of the past, with meticulous attention to refinement and design. The direction of the factory shifted towards a modern perspective from the early 1950s, under the artistic direction of Aldo Londi, a man of innate creativity and aesthetic sense. Londi joined Bitossi in 1946 and became the leading figure in product style for over five decades, initially as a painter, then as artistic director, and finally as an unwavering experimenter.

Over the years, many designers have contributed to Bitossi’s production, resulting in the creation of new collections. Particularly notable is the architect Ettore Sottsass, who established a long-lasting partnership with Bitossi in 1955. This collaboration marked the start of a productive relationship between Sottsass and Londi that focused on experimenting with modern ceramic products. Sottsass’s designs opened a new chapter in the history of Italian design. Bitossi Ceramiche, located in its historic headquarters, is led today by Ginevra Bocini, the fourth generation of the Bitossi family. 

The company represents Italian excellence, made in Italy, where each ceramic is meticulously handcrafted with care by our skilled artisans who passionately oversee every stage of production, up to and including quality control. In 2014, our manufacturing was registered with the National Unioncamere and Chamber of Commerce in the Register of Italian Historical Enterprises.

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